With time we have noticed the changing trends in marketing, where traditional marketing is now replaced by digital marketing mostly. Due to technological evolution, businesses are getting more insightful opportunities to target their customers in a new and impactful way. Everything is being monitored and delivered exceptionally well, from knowing primary demand to the after-sales service, just to get more loyal customers to their brand.
But what exactly is digital marketing? Let's break it into components; it's simply digitizing your marketing efforts- whether on social media channels, on your websites or by having a smartphone application – to attract, engage and delight your customers.
Today we want to dive deeper into digital marketing services and how to get started.
So, let's start!
"Definition in simpler words"…
"Digital marketing is any form of marketing products or services that involve electronic devices."
The most common practices in 2023 to grow the business is SEO, Email, social media, affiliate, and social media.
Do you want to be your niche's number-one search result on google? Everyone wants to be, right?
Switch yourself towards tackling Search Engine Optimization and increase traffic to your site.
What is SEO?
Search engine optimization is increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results, excluding direct traffic/visitors and the purchase of paid placement.
A recent GE Capital Retail Bank study found that 80% of people today search the internet before buying products or availing the services. They mainly search by keywords and get relevant websites in return. The top 3 organic results on google get almost 70% of the traffic and prominence, and it's precisely what the users are searching for when they are searching on google.
From increasing traffic to revenue, SEO does wonders for businesses
Improve your sales
Increase the revenue of your business
It's cost-effective
Avail long-term profitability
Build your brand equity
And much more!
SEO is essential for your online business. Check out some guidelines to start SEO today.
Social Media has changed the world. The rise of social media and social networking has increased information accessibility globally. Small chunks of information and communication can be transmitted at your fingertips, making it easier and faster for people to access everything they want.
There are now almost 3.484 billion social media users across the globe, which is a 9% increase compared to last year. This equates to 45% of the world's population being on social media.
Businesses are now creating social media presence to promote their brand and update customers with their latest offerings.
Social media does miracles for brands. In 2020, it was noticed that brands are tapping into the potential of sharing interactive content and video-making using AI, graphics, and much more.
A social media strategy consultant Neal Schaffer puts it:
"If your business wants to survive in organic social media in 2020, I believe this sort of humanization of your brand will be necessary."
Some prevailing trends on social media in 2020 are:
Facebook Pay: Facilitate on-platform payments, and in-stream, making it easier for people to buy products on Facebook, Instagram, WhatsApp, and Messenger.
Instagram removing likes: In response to the growing realization of the adverse effects on mental health, Instagram is focusing on better humanization of its brand.
Snapchat AR: Overlay digital graphics over people's real-world view.
Tweet streaming: A new live-streaming feature.
Facebook Watch: Facebook's video-on-demand service.
The sponsored ads you see at the top of the google search are known as PPC. These ads are not organically earned. Instead, these are paid ads using Search Engine Advertising.
These are beneficial for businesses to increase their traffic and can generate hundreds in return. If your PPC campaign is working correctly, the fee you pay for the ad is negligible compared to the benefit it gives, worth a lot more than what you paid.
Looking for another stream of revenue? Now make money anytime, anywhere, through Affiliate Marketing as It is revenue-based.
The idea is in affiliate marketing; you promote a product in your network; if someone buys the products by your recommendation, you can earn a commission. It's that simple!
From the seller's perspective, the vision is to spread your creation across the developed market; you need to offer some financial incentives to affiliates to get your product promoted and highlighted in their circle – ensuring their network buys the product.
"Affiliate marketing is earning a commission by promoting other people's (or company's) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make."
A 10.1% increase in affiliate marketing spending in the United States each year means that by 2020, that number will reach $6.8 billion. Isn't it great?
The three main drivers of this technique are:
The Merchant: A merchant can be a product owner, creator, entrepreneur or a large enterprise. The party creates a product and finds an affiliate or an opinion leader (paid one) to become word of mouth for them.
The Affiliate Marketer or Publisher: An affiliate can be an individual or a company that markets a product to potential customers. They create intrigue and interest in the end customers by spreading awareness, showing benefits, and highlighting product features. They act as positive word of mouth on social channels, blogs, vlogs, and websites.
The Consumer: These are the purchasers! If a consumer purchases a product through an affiliate, the two-party either shares the profit or the affiliate earns a predefined commission.
Yep, Email's popular. Over 3.9 billion email users worldwide are predicted to grow to around 2.8 billion in the next two years.
You can easily target more potential customers through Email rather than social media. Choosing a limited word count while using attractive visual stimuli can help you engage better with your customers.
This trend has prevailed for quite a time and has become a prerequisite for companies to use as their first marketing strategy.
Some benefits of email marketing include the following:
It was cheap. Email campaigns are more cost-effective than other marketing tools like TV ads or Social Media Paid Ads.
It's action-oriented: When you send an email, it's pretty understood that some action might occur, either a reply, forward, click-through, sign-up, or even straight to buying.
Not to miss, it is measurable: You can measure a complete customer journey with email marketing. From clicking the Email to visiting a website to clicking on CTA, everything is monitored and can be analyzed for future goals.
This article must have expanded your view about digital marketing more than Facebook Ads or Social Media blasts.
If you have any questions or critical takeaways, you can mention them in the comment section below. Also, if you are looking for online consultancy in digital marketing, visit our website, Aciano Techcnologies.