Magento is an open-source eCommerce platform coded in PHP programming language. It is one of the most famous open eCommerce systems in the network. This platform was originally established by Varien, Inc, a US private company headquartered in California, with assistance from volunteers.
More than 100,000 online stores have been formed on this platform. Also, the Magento platform has been downloaded and implemented more than 2.5 million times, and $155 billion worth of products have been sold by Magento based systems in 2019.
After a successful image in the eCommerce platforms, later November 17, 2015, Magento 2.0 was released along with various features changed in V2 and many solutions have been added for their customers.
As Magento is an eCommerce platform having an open-source technology, it provides online wholesalers or retailers a flexible shopping cart system, also a huge control over the look and feel, content and functionality for their online stores. It offers a powerful marketing feature and numerous useful options, features for search engine optimization, catalog management tools and a lot of other features that are needful for sellers.
Magento got a great ability to allow wholesalers or retailers shops with so many products and provide simple needs to easily expand thousands of products and apply custom behavior without changing the platforms. It offers a huge variety of plugins and awesome themes that can easily enhance a customer’s experience.
There are few problems that Magento caters but gradually they can be overcome with some technical and hardware solutions. Also, they can be ignorable in case of having huge facilities on the other side. Following are the few problems drawbacks of using Magento platform:
There are numerous features that Magento provides to its customers. And most of them are very useful, necessary and beneficial for Magento users. Some of the common features are following where many sub-features are also included.