We like to involve the users early in the process as their
insights are absolutely imperative for any product's success. We
also engage with the users in every sprint release to get their
feedback on how the application is working for them and if they
are getting the value for their time and money spent on using
our solution. In terms of user experience, assuming is the last
thing we want to do, so building something that users can
experience and collecting their feedback is our actual game plan.