If you didn’t know before, web crawlers are quite picky about the content they want to display on the web. Therefore, marketers are strongly advised to generate content which is fully SEO (Search engine optimized) based to rank high.
So, to simplify SEO and hone its advantages further, backlinks are used. Over time, it has become a significant part of SEO to bring customers and generate more traffic to site.
Search engines like Google, often use backlinks to assess the trustworthiness of a website. Hence, the better quality of a backlink you have, the more chances you have of being ranked high.
What are Backlinks?
The links on a website which takes you to another website are called backlinks. Note down, it is highly crucial to focus on the quality of your backlink since it is directly proportional to your site’s ranking. By making use of SEO link building services, you can get good quality links.
Thus, you can easily rank high on Search Engine Result Pages (SERP) if your backlinks are qualitative. This will eventually increase your visibility and double the amount of traffic you were receiving to your site before, increasing awareness for your brand or business.
Importance of Backlinks
Backlinks play a very important role when it comes to strengthening your website authority. But how does it do that? Google takes backlinks as recommendations: so, when a website- especially one of a high authority- would link to your website, it’s saying that your website can be trusted.
Web crawlers are always on a hunt to discover new pages. This process is done by using links and URLs. Hence, backlinks make it easy for you to be found, ultimately boosting your visibility and bringing more customers to your site.
Now, once these customers find their way to your website, they might become a subscriber or find your content useful for a friend or relative and share it with them. This automatically increases your brand or business awareness. Therefore, generating backlinks is the most crucial aspect of SEO,
says
13% of search experts.
Types of Backlinks
- Editorial backlinks: when other websites use your website as a source of example for their audience is considered editorial backlinks.
- Do-follow links: these links will help you to increase the domain authority of your website. They pass “link juice” to one webpage from another. Google or any other search engine sees this as a vote of confidence towards your site and ranks you high.
- No-follow links: These backlinks are the exact opposite of do-follow backlinks. They tell search engines not to consider or rank the linked website. These links were initially made to avoid fraud or spam.
- Low-quality links: It is important that you stay away from links belonging to spam or low-authority websites since it can lower your ranking.
- Guest-blogging backlink: When writing an article or blog for another website you can put the link of your site on it, with permission from the website you are writing for.
- Business profile backlinks: Here, you can always add the link of your website when you set up your digital profile across many platforms like business listing or social networks.
How to Build High-Quality Backlinks
High-Quality Content
Make sure to put in data and content which is relevant and useful so that people actually start linking to your website. Most commonly content that provides guides, infographics and data studies have more chances of being linked.
Fixing Broken Links
Oftentimes you’ll find links on the web which either don’t work or lead to broken pages. So, what you can do is suggest you link for replacement.
Key tip: Look for broken links in your competing websites. This one step will lead you three steps up.
Make Use of Social Media
By sharing your content on social media, you can increase awareness and grow visibility fast. So, people will start linking your content.
Use the Skyscraper Technique
The skyscraper technique includes finding content that is trending currently and improving it to make a better version of it yourself. Always make sure that the content you have chosen is ranking high and is high-demanding so that creators start linking it to their work.
Build Relationships
Collaborate with creators, bloggers or organizations that you relate to open opportunities for backlinks.
Important note: Don’t ask your collaborators to link your website if you would link theirs in return. This is considered as
link spamming by Google.
Monitor Your Competitor’s Backlinks
By using tools like Ahrefs or SEMrush start monitoring the backlink profiles of your competitors to discover new and potential backlink opportunities.
Backlinks in SEO are very important if your vision is to grow visibility and rank high on Google. However, always make sure to prioritize the quality of your backlinks over quantity because content is what engages the audience. Moreover, always be thoughtful about the type of backlinks, for example follow links can help to grow ranking more than no follow links. This way you can enhance your SEO five times more and grab the attention of web crawlers to finally rank high on search engines.
Contact us today and get high-quality backlinks to boost your SEO!
