Differentiating between UX and UI

Differentiating between UX and UI
Jan 07, 2021

“What is UI, what is UX, and what’s the difference between them?” in this blog we’ll find a deeper insight into UI and UX to get a better view of the differences between them.

What do you think is a User interface (UI)?

A user interface is the point of interaction between the user and a digital product—like the touchscreen on your Android/iOS, or the touchpad you use. For instance, to websites and apps, UI design considers the appearance, impression, and engagement of the product with users. It’s all about making sure that the user interface of a product is as intuitive as possible, and that means carefully looking upon each graphic, interactive element the user might come across. A UI designer will think about icons and buttons, typography and color schemes, spacing, imagery, and responsive design. UI designers should pay more attention to make the websites/apps interactive and attractive enough to gauge the sales and retain those customers.

Now, what do you think a User Experience (UX) is?

User experience, or UX, advanced as a result of the enhancements to UI. Once there was something for users to interact with, their experience, whether it is positive, negative, or neutral, changed how users felt about those interactions. From the landing page to checkout or form submission, User Experience should be simple enough to ease the user engagements, enabling them to use more of your site frequently. Designers are responsible for guaranteeing that the company delivers a product or service that meets the requirements of the customer and enables them to seamlessly achieve their desired outcome on spot.

UX design is all about identifying and solving user problems. UX designers work closely with UI designers, UX researchers, digital marketers, and product development teams to understand their users through research and experimentation. They use the insights gained to continually repeat and improve involvements, based on both quantitative and qualitative user research.

Let’s Differentiate between User Experience (UX) & User interface (UI)

The main difference we can look upon is: UX design is all about the overall impression of the product/service experience, while UI design is all about how the product’s interfaces look and meaning. Let’s make it simpler “First of all, UI (user interface) is not UX (user experience). For instance, a car with all its looks, dashboard and steering wheel is the UI. Driving it is the UX. So, the interface directly contributes to the experience (beautiful car interior makes a better experience sitting in one) but is not the experience itself.

Key Takeaways

A complete thorough marketing research should be laid to have a better and simpler user experience and user interface. Digitalization seems difficult for users to interact with, simplifying the user experience and building an attractive user interface can help companies to achieve their goals efficiently and effectively.

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