Email Marketing Strategies to Accelerate Your Business Growth

Have you ever noticed how your favorite brand won’t stop flooding your inbox every day with a ton of emails? Updating you about their latest collection or upcoming sale. But why would they go through such hassle of writing a dozen emails to hundreds of customers every day when the customers are fully capable of visiting their stores in their free time? There’s a reason—or rather strategy behind this—known as email marketing.  

You can say that email marketing campaigns are like a modern version of postal mail and flyers used to drag thousands of customers into their store just with a mere ‘click’. So, believe it or not, it doesn't matter if you are running an online store or a physical one, you are in dire need to run email marketing campaigns to grow for real.    

Therefore, don’t miss out on these top 10 email marketing strategies to let your business fly, not run.

Choose the Right Email Marketing Platform  

Choosing the right email marketing platform will do 50% of your work to carry out successful email marketing campaigns.  

Hence, when you are heading to choose an email marketing platform, make sure that the platform offers user-friendly designs, automation, A/B testing, and options for personalization. Most importantly, it should be able to keep track of your performance and analytics.   
Popular platforms to consider: 

• Singlepane  
• Mailchimp  
• HubSpot 
• Brevo  

These email marketing platforms work flawlessly and offer advanced features like automation, customization, and segmentation of the audience.  

Segment Your Audience

Hear me out. Let’s assume you run a business about WordPress services, and you keep sending emails about your deals and packages, but a certain proportion of your audience anticipates updates regarding new designs and plugins. Eventually, this particular abstract of your audience will lose interest and unsubscribe. So, how to deal with this challenge? 

It is very important for you to consider that your customers cannot fit in one frame as they share distinct interests. This is why sending generic emails to them could feel more like shooting arrows in the dark: therefore, it is best that you segment your audience as per different factors so that your audience is met with something they would genuinely be interested in rather than something dull they would ignore straight away. 

Example segments: 

• First-time subscribers 
• Repeat customers 
• Inactive users 
• High spenders 

Make Your Emails Personalized

Adding someone’s name is not enough to call that email a ‘personalized email’. Hence, make your emails personalized by thoroughly going over previous purchases of your customers—if there are any—see how they browse to find out what kind of products or content they are fond of. For example, if a customer buys WordPress themes from you, then send them emails suggesting relevant plugins or tips. 

Personalization of email plays a pivotal role in convincing customers to not only revisit your site, but also to make a purchase again; increasing your ROI and conversions.  

The Subject Lines Should be Compelling

Subject lines can really decide whether customers want to open your email or not. So, for this you don't have to compose just a 'good' subject line but something that captivates the interest of your customers in a second.  And by this I am not implying that you need to fish out something far too fetching, or out of this world. Instead, you should try to come up with headings which are easy to understand yet have a unique element in them to spark curiosity among customers. For example, "Drive 1000+ visitors with our E-commerce platform."  

Here are some tips for you: 

• keep your character limit under 50 characters,  
• use numbers or questions,  
• try foreshadowing.  

Optimize for Mobile Users 

Most of the time people rarely use laptops to check emails, hence the majority of emails are opened via mobiles—only to be met by clustered layouts, words the size of a full-stop, and buttons you can barely tap. All of this is only going to frustrate your customers to the point where they would either unsubscribe or decide to never return. Hence, don't let your marketing efforts go down the drain and start optimizing your emails for mobiles as well. Also note that mobile-friendly emails are very promising when it comes to bringing a mass of customers to your site, improving traffic and conversion rates!   

Automate Lifecycle Email Campaigns  

Believe it or not but Automation can truly turn out to be a game-changer once you give it a try. It allows your emails to land in the inbox of the right audience at the right time. You have to write a series of emails that you want to send at different times, and then these emails will be sent automatically to customers. For instance, you can write a ‘welcome email’ for new customers, or an email which reminds customers of a cart they have ghosted.   

Automation can help lessen your workload by automatically sending emails to customers when needed and encouraging them to visit your site or make a purchase!  

Offer Value Through Content

Here's a fact: most customers will simply stop taking interest in your emails if they don't find anything useful for themselves in it. Therefore, stop making your emails sound too much like sale pitches. Instead of this, start broaching topics which are educational, exciting or funny, like 'how-to-guides', ‘intriguing facts about your business', or 'a funny customer review', where you can mention your services in a disguised form. 

Use Clear CTAs (Calls to Action) 

Adding clear and catchy CTAs in emails is often overlooked—definitely not a smart step in running a successful email marketing strategy.  Therefore, never feel reluctant to add CTAs to your emails as they give customers a push to give your services or products a try. Your CTAs should be simple, short and urging. For example, "book a demo", "try for free now".

Track, Test, and Optimize

It is advised by most experts that you should always keep track of your progress to know where you stand. Therefore, always take advantage of analytic tools as you initiate your email marketing campaign, so that you can monitor open rates, click throughs, bounce rates, and conversions. This will help you keep a keen eye on your performance and tell you how much you need to improve.  

Keep Your Email List Clean

Mess is never good, especially when it comes to work. Hence, you must consider to keep your email list neat and tidy as it helps to improve deliverability and engagement. Therefore, you should remove subscribers who are not active, hard bounces, and spam traps. Also, you can try to run re-engagement campaigns before removing users who have been seen inactive for some time.  

FAQs 

How does email marketing fit into digital marketing? 
Email marketing plays a major role in fulfilling the purpose of digital marketing. It involves sending a series of emails to target audience, or mostly subscribers. These emails carry updates about your business and products to engage with the audience and convince them to either visit your store, website, or make a purchase.  

What makes email marketing so valuable for businesses?
Email marketing has proved to be a valuable marketing technique as it makes direct communication with your customers, allows customers to place their trust in your business. Ultimately, this leads to higher brand awareness, engagement, purchases, and ROI.  

Is email marketing paid or free?
Email marketing platforms do require a certain amount to be paid. Fortunately, there are two alternatives to this: you can choose their free plan, but it will only serve you for a limited period, or you can run your email campaign manually, although this will be very time consuming and won’t give you access to any advanced features.  


Email marketing is popular for some reason after all: it is a smart way to bring in a dozen visitors to your store every day, attain customer trust, improve engagement and increase ROI. Therefore, it is really important for you to implement these email marketing strategies to get ahead of the curve swiftly in this digital era. 

So, what’s the wait for? Contact us now and start your email marketing campaign without wasting a second!