How to Build Fast, SEO-Friendly Websites

Creating a commendable website is surely the crux of any company’s growth: from generating leads to attracting customers, it plays a pivotal role. Additionally, what truly lays the foundation for the latter is the speed of website and SEO optimization.  

The first impression that visitors get of your brand or business is through your website. Hence, a website which stays adamant about not ranking, and takes decades to merely load, is completely futile for the growth and success of your business.  

Therefore, in this blog we will learn about the ways which you must implement in order to make your website fast and SEO friendly. Follow below! 

Why Website Speed and SEO Go Hand in Hand 

Website speed is a key element in not just providing a seamless user experience, but also in SEO optimization. As per Google, page speed is indeed a ranking factor, plus sites whose loading time goes beyond 3 seconds have the highest likelihood of being abandoned by visitors. This demonstrates that website speed and SEO are quite proportional to one another, and have an equal impact on website performance, as well as customer engagement.  

Start with SEO in Mind from Day One 

When you initiate your website development, make sure to design a SEO strategy beforehand and follow it with consistency. For this, you must conduct an extensive keyword research, understand and identify your target audience and their pain points. Then, combine both to write content which engages and ranks. 

Sort out keywords with the highest search volume yet lowest difficulty, and add the keywords, naturally on these areas:  

• Page titles or/and meta descriptions 
• Header tags  
• Alt text for images 
• Internal URLs 

You may find keywords through various keyword tools available on the internet, for instance, Google keyword planner.  

Choose a Lightweight Framework or CMS 

If you were not aware before, note that the structure of your site has a significant impact on its speed. To avoid this, you should not use heavy themes, rather head for themes which are lightweight, performance-first frameworks, like: 

• Static site generators (SSG) 
• Headless CMS  
• Lightweight WordPress themes  

Optimize Images and Media

Image files, which are heavy, are the most responsible for slowing down website speed. Thus, you can make your website SEO-friendly by always: 

• Compressing image files which are heavy. 
• Use next-gen formats. 
• Apply lazy loading for the below-fold content. 

Plus, I would advise you to always name your files using keywords. (For example, seo-tool-guide.png) and add alt text (with keywords).  

Improve Core Web Vitals

Google checks the quality of your website’s user experience through core web vitals. So, if you actually want to build a SEO-friendly website, then you should definitely focus on: 

• Largest Contentful Paint (LCP): Reduce server response times and optimize images. 
• First Input Delay (FID): Minimize JavaScript. 
• Cumulative Layout Shift (CLS): Reserve space for ads and dynamic content. 

If you would like to measure these metrics, then use tools like, PageSpeed insights.  

Minify and Bundle Resources

In order to increase the speed of your website, it is important to reduce file sizes and HTTP requests:

• Minify CSS, JavaScript, and HTML 
• Bundle and defer scripts 
• Use a Content Delivery Network (CDN)  

By doing this, the loading time of your website will be decreased for all devices, especially mobiles.  

Use SEO Tools to Audit and Enhance

For SEO optimization, it is very important to run SEO audits daily. Hence, here are some SEO tools that you can use to analyze and improve your website:  

• Google Search Console: Helps you to monitor google indexing and crawling.  
• Screaming Frog SEO Spider: Crawl your site like Googlebot. 
• GTmetrix or Pingdom: you can run a website speed test. 
• Ahrefs or SEMrush: Helps you with SEO overview, finding keywords and more.  

Make It Mobile-First

Today, most people use mobiles to open websites. This shift has increased the importance of optimizing websites for mobiles as well. Therefore, your website should: 

• Uses responsive design 
• Has touch-friendly elements 
• Loads fast even on 3G networks 

Since, Google has started to pay its utmost attention to mobile-friendly websites for ranking, not optimizing your website for mobile could mean that you are in deep water, So, make your website mobile friendly now! 

FAQs 

Is mobile optimization important for SEO?  

Indeed. Now, most people use mobiles to scroll through or search websites. This means that most of the traffic is coming from websites, hence mobile optimization has become an important part of SEO.  

Is SEO confined to websites only? 

While SEO is typically used for websites, it is not wholly confined to it. For instance, there is SEO for YouTube, Amazon, and other social media platforms. 

Can fast websites increase ranking? 

According to most experts, websites which work fast have the tendency of ranking higher since these websites are preferred by the search engine more.  


If your aim is to create a website which ranks and engages customers, then you should ensure to make it fast and SEO-friendly. You can do this by using the above methods, which include choosing light themes, optimizing images, improving core web vitals, running SEO audits, and more! 

Want to create websites which are not just stunning but work flawlessly too? Contact us now.