Jun 03, 2025
How many clients have you landed on your freelancing journey yet? One, five—or maybe none at all? Let’s change that. Freelancers who keep getting back-to-back clients won’t always tell you this, but having a website can really turn the tables for you.
Oblivious to the truth, most freelancers surmise that website development for freelancers is merely a false narrative being sold around the internet by strategists and has nothing to do with attracting clients—do not fall for their perception. Truth be told, having your own website as a freelancer is actually a cheat code to boost your freelancing career, outshine your competitors, and bring in a dozen clients.
Let me shed light upon all the ways that having a website proves to be the most important aspect for freelancers.
Search engine algorithms have a way of lifting some websites more than the others—known as SEO. So, whichever website appears on the top is also the website perceived to be more worthy of trust, more useful, and the most visited—but, for you to become that website you must ensure to head for the right SEO services provider.
Let’s say that you are providing WordPress services as a freelancer, so when a client searches for “WordPress web design services”, your website can appear on top of their search result page: they will click on it, review your work and then contact you for collaboration.
All you have to do is choose the right SEO services provider, or if you want to do the SEO yourself then follow the right ways of implementing SEO for website.
A website gives you the space to showcase your best work. Instead of sending scattered samples or outdated PDFs, you can present your portfolio in an organized, professional format — one that reflects your style, strengths, and versatility.
For instance, if you are a content writer you can publish your blogs on your website as per different categories or niche to showcase the extent of your capabilities; like research articles, product descriptions, SEO-optimized blog posts, or even creative storytelling pieces.
Thus, your website will showcase not just your skills but also give all the reasons to clients to choose you!
A professional website instantly sets you apart. It shows that you take your craft seriously, that you’ve invested in your business, and that you’re here to stay — not just someone testing the waters on a freelance platform. As a cherry on top, you can display customer reviews on your website in order to gain the trust of clients and prove your services.
Your website will act like a digital booklet of your work and projects—exhibiting your skills, services and capabilities to clients in your very own, rare and innovative style, setting you apart from others.
Additionally, you can also highlight your services by adding customer reviews, client testimonials and all your previous projects to prove your skills and outshine your services amidst the competition.
In your website you can add contact forms, newsletter signups, or even AI-driven chatbots to collect the information about visitors or build a relationship with them for better understanding.
Plus, even if a client isn’t ready to collaborate with you, they can still stay in touch by signing up for your newsletters, learning more information about you, and reaching out once they are ready. Moreover, a website makes it easier for clients to contact you as it brings all your contact information, including WhatsApp, email, or social media links, in one place.
Tools You Can Use:
While it is definitely tough to get clients in freelancing, there’s no denying that freelancing can really turn out to be worth every ounce of patience once you start getting projects. For this you would need to play strategically, like creating an outstanding portfolio, building your website, and enhancing your digital presence to showcase your skills properly.
What should I include on my freelance website?
Your freelance website should include a proper home page, your services (including your work), contact information, and a little bit about who you are.
What makes a freelance website good enough?
Firstly, a good website should be easy to use and professionally designed, this can be done by UI/UX services. Secondly, it should consist of your skills, services, contact information, prices, and most importantly reviews. Third and lastly, your website must be able to convey all messages clearly and should be SEO optimized for attracting clients and higher ranking.
As a freelancer, if you have been sitting empty-handed—without any clients—for way too long now, it’s time to say good-bye to boredom and welcome busy days filled with client meetings and new exciting opportunities by making your freelancer website.
Having your own website can allow clients to find you, highlight your presence amidst competition, and showcase your work in a way that sets you apart from everybody else. Are you ready to take flight as a freelancer? Contact us now to build stunning and SEO optimized websites now and get clients instantly!
Oblivious to the truth, most freelancers surmise that website development for freelancers is merely a false narrative being sold around the internet by strategists and has nothing to do with attracting clients—do not fall for their perception. Truth be told, having your own website as a freelancer is actually a cheat code to boost your freelancing career, outshine your competitors, and bring in a dozen clients.
Let me shed light upon all the ways that having a website proves to be the most important aspect for freelancers.
Land Directly on Clients’ Page
All this time you have been looking out for clients, but having a website can reverse this.Search engine algorithms have a way of lifting some websites more than the others—known as SEO. So, whichever website appears on the top is also the website perceived to be more worthy of trust, more useful, and the most visited—but, for you to become that website you must ensure to head for the right SEO services provider.
Let’s say that you are providing WordPress services as a freelancer, so when a client searches for “WordPress web design services”, your website can appear on top of their search result page: they will click on it, review your work and then contact you for collaboration.
All you have to do is choose the right SEO services provider, or if you want to do the SEO yourself then follow the right ways of implementing SEO for website.
Showcase Your Work with a Website Portfolio
Acquiring the right skills is what really matters to clients. Whether you offer content writing services, graphic designing or website development services. Their only concern is to see whether you are skilled enough to align with their vision and deliver exceptional results.A website gives you the space to showcase your best work. Instead of sending scattered samples or outdated PDFs, you can present your portfolio in an organized, professional format — one that reflects your style, strengths, and versatility.
For instance, if you are a content writer you can publish your blogs on your website as per different categories or niche to showcase the extent of your capabilities; like research articles, product descriptions, SEO-optimized blog posts, or even creative storytelling pieces.
Thus, your website will showcase not just your skills but also give all the reasons to clients to choose you!
Position Yourself as a Trusted Professional
Trust is a major factor in every client’s decision-making process. And let’s be honest — with so many freelancers offering similar services, what makes a client choose you?A professional website instantly sets you apart. It shows that you take your craft seriously, that you’ve invested in your business, and that you’re here to stay — not just someone testing the waters on a freelance platform. As a cherry on top, you can display customer reviews on your website in order to gain the trust of clients and prove your services.
Control Your Brand
Unlike a freelance website, having your own website gives you the upper hand and freedom to design and craft everything in your own style through custom web development—something a good web developer or website development company can help you with. Plus, you can also make sure that your website has an astounding interface with the help of UI/UX solutions to ensure that your website leaves a strong impression on clients, increases your credibility—giving them all the reasons to hire you.Outshine Your Services
There are countless freelancers out there, but limited clients—which is why your objective should be to scheme smartly and turn out all the odds in your favor. This is exactly what a website will grant you.Your website will act like a digital booklet of your work and projects—exhibiting your skills, services and capabilities to clients in your very own, rare and innovative style, setting you apart from others.
Additionally, you can also highlight your services by adding customer reviews, client testimonials and all your previous projects to prove your skills and outshine your services amidst the competition.
Expand Your Reach
Contrary to freelancing platforms, which limit your reach to specific clients, regions, or niches, a website is like an open field that gives you access to a global audience. You’re no longer confined to a particular marketplace or restricted by platform rules. With the right SEO services, you can target any region or country. This will widen your exposure, land you rare opportunities and connect you with clients you wouldn’t have reached otherwise.Allows Lead Generation and Contact
Here’s the best part: you can generate leads directly from your personal website. Unlike freelance platforms where client communication is limited or monitored, your website gives you complete freedom to capture and manage leads.In your website you can add contact forms, newsletter signups, or even AI-driven chatbots to collect the information about visitors or build a relationship with them for better understanding.
Plus, even if a client isn’t ready to collaborate with you, they can still stay in touch by signing up for your newsletters, learning more information about you, and reaching out once they are ready. Moreover, a website makes it easier for clients to contact you as it brings all your contact information, including WhatsApp, email, or social media links, in one place.
Make Your Own Freelancer Website
Now that you know all the reasons why having a website is crucial for you as a freelancer, let’s get to the main point: how can you make your own website as a freelancer? You have two options; either you can make a website yourself—if you are a web developer, you’ll find this more convenient, or you can reach out to a website development company.Option 1: Build it yourself
- Choose a Domain Name
- Select a Hosting Provider
- Install a CMS, like WordPress
- Pick a Theme
- Add Essential Pages: Including Home page, portfolio, services, blogs (optional) and contact information.
Tools You Can Use:
- WordPress + Elementor: For drag-and-drop page building
- Canva or Figma: For portfolio designs or mockups
- Mailchimp: To build your email list
- Google Analytics: To track your site’s performance
Option 2: Reach out to a website Development Company
I would suggest that going for a web development company to build your website is a much smarter option; it saves you a lot of time and energy and it’s better to let experts deal with making a website, especially if you lack the expertise to do so.
So, how to choose the right website development company?
Firstly, just go to your search browser and search for companies that offer website design and development services near you. Then take a look at the reviews of each company, verify if their work aligns with your vision, and whether they can be trusted. Then, simply reach out to them.
For instance, Aciano Technologies offers website development services along with WordPress services to help you build a stunning website with years of experience and great expertise.
What Should Your Website Consist Of?
You are probably thinking of loading your website with multiple webpages, right? Well, that’s totally up to you—but not essential. Even a website consisting of a single web page will do, you just need to ensure that you have a properly designed and functioning website with a home page that showcases your services, pricing and includes your contact information. At Aciano Technologies, you can get your single web page website within 3 days only!FAQs
Is freelancing worth it?While it is definitely tough to get clients in freelancing, there’s no denying that freelancing can really turn out to be worth every ounce of patience once you start getting projects. For this you would need to play strategically, like creating an outstanding portfolio, building your website, and enhancing your digital presence to showcase your skills properly.
What should I include on my freelance website?
Your freelance website should include a proper home page, your services (including your work), contact information, and a little bit about who you are.
What makes a freelance website good enough?
Firstly, a good website should be easy to use and professionally designed, this can be done by UI/UX services. Secondly, it should consist of your skills, services, contact information, prices, and most importantly reviews. Third and lastly, your website must be able to convey all messages clearly and should be SEO optimized for attracting clients and higher ranking.
As a freelancer, if you have been sitting empty-handed—without any clients—for way too long now, it’s time to say good-bye to boredom and welcome busy days filled with client meetings and new exciting opportunities by making your freelancer website.
Having your own website can allow clients to find you, highlight your presence amidst competition, and showcase your work in a way that sets you apart from everybody else. Are you ready to take flight as a freelancer? Contact us now to build stunning and SEO optimized websites now and get clients instantly!