Enhance Your Freelancer’s Profile

To start an ever successful and fruitful freelancing journey, your first step should be to create a curated profile.  

If you are still struggling to find your way around freelancing, or have just stepped in, then beware that your profile is the first thing clients analyze before selecting you. Therefore, you need an attractive, and well-maintained freelancer profile so that you can actually stand out in the vast competition, make a strong impression, and finally start a successful freelancing journey.    

So, explore and implement the following freelancing tips mentioned in this blog and make your freelancer profile stable and attractive!  

Why Your Freelancer Profile Matters 

Clients have a sea of candidates to choose from, but they don’t have much time. Therefore, just a glance at each of the candidate’s profiles is enough for them to either accept or reject. This is why you need to come up with a cunning freelance profile, so that clients are automatically attracted towards you. Your profile must show the following features:  

• Your expertise 
• Your personality 
• Your professionalism 
• Your ability to deliver results 

Craft a Killer Profile Headline

Your headline is the first thing which clients read about you. So, you want to make it engaging and clear rather than a simple boring sentence.  

For example, if you are a content writer, then rather than saying, 

"Freelancer with experience in writing" 

Go for something catchy like, 

“SEO Blog Writer | Boost Rankings with Engaging, Keyword-Optimized Content” 

This not only makes your headline more attractive but also includes what you can offer to clients! Or something else you can put in your headline to draw a dozen clients towards you is mentioning the results you have brought before. For example, "helped increase traffic by 70%" 

Make Your Introduction Magnetic

Second and most importantly, your introduction should stop sounding like some dull list of skills you copied from a resume template online- it's not going to play the magic trick. Keep in mind that you are more than just a beginner or 2+ year experienced freelancer—you are someone who brings assets, ideas and creativity to the table, you want to work hard not just to achieve goals but also to expand your horizons, which makes you shine through rest of the candidates. Thus, although your introduction shouldn't be too long, it should be enough to tell clients not just what you do, but also what you can do.  

Let’s look at a good vs bad introduction:  
 

Bad Introduction	Good Introduction
I am a freelance web developer with experience in creating good-looking websites. I can also make apps. I work hard, with utter dedication. I look forward to collaborating with you.	My enthusiasm goes beyond creating stunning websites—I build experiences bound to bring conversion. Whether you want to start your business, or simply taking your brand a step up, I can make your website user-worthy, with flawless UI/UX and strategic planning.

Use a Professional Profile Picture 

Your profile picture leaves quite an expression on clients. Therefore, you need to make it look approachable and professional. For this you should use a high-resolution image, taken under good lightening and keep the background plain. Don't forget to smile and dress professionally. 

Here are somethings that you should avoid:  

• Selfies 
• Filters 
• Distracting backgrounds 
• Avatars 

Mention and Update Your Freelancing Skills 

Of course, mentioning your skills is highly significant. Alot of freelancing platforms like fiver and Upwork give you a list of skills to choose from. So, based on the type of services you provide, carefully select your skills. For example, if you offer eCommerce services, your skills might include Shopify development, WooCommerce, UI/UX design, and payment gateway integration. 

Important note: As you select skills based on the service you provide, keep in mind that your skills should also stay relevant to what is trending these days, like any skills in WordPress or Artificial Intelligence are the most demanded.  

Add Certifications and Courses

It is very important to showcase any qualification or certificate in your profile, since it helps your profile to appear much stronger and more trustworthy. So, whether you have taken an online course or you earned a degree in it, do mention it.  

Request Reviews and Testimonials

Reviews and testimonials make you look experienced and add power to your profile. So, whenever you get a project, ask clients to leave a detailed review or testimonial which you can put out on your profile. This acts as an endorsement and helps clients trust you quickly. 

Create a Stunning Portfolio

It doesn't matter whether you have worked before or not, you can still create a portfolio. Make some projects of your own and put them on your portfolio. This will help you especially as a beginner since clients would be eager to take a look at your work.  

In your portfolio you should include:  

• Project Title & Description: give your project a title and add a description of what it's about and how you worked on it. 
• Visuals or Screenshots: properly show what you made, through screenshots or add live demo links so clients can review your work. 
• Tools & Technologies Used: Mention the name of tools you use. For example, Figma, Python, or WordPress. This shows your capabilities to clients. 

Share Your Work Experience

Add where you have worked before, since this plays a pivotal role in building trust with clients. This could also include internships or any previous freelance work that you did. Tell, abit about your role, what tasks you fulfilled and the results you were able to bring. This way you appear professional, plus clients don’t feel reluctant about approaching you, nor do they doubt your abilities.  

Stay Consistent and Active

Firstly, beware of tools or skills currently in the air, and add them to your profile (but first learn them if you are not familiar with using them).  

Secondly, keep adding updates about your latest projects, showing what you did, and adding reviews from recent clients.  

Thirdly, stay active on your respective freelancing platform, respond to job postings, messages and invites, so that you can improve your visibility. 

Add a Personal Video Introduction

If the platform you are on allows, then film a 30-60 second intro video of yours where you can talk about the service you offer, your experience and why clients should choose you.  

This way, clients can trust you quickly and feel also connected. 

FAQs 

What should my freelancer profile include? 

Well, these are the essentials that you must include in your profile: A headline, introduction, experience (if you have any), skills, qualification or certification, and a good portfolio.  

What can I write in my bio?  

Start off by telling about yourself (including your name, who you are), then tell about what you do, and how passionate you are about it. Also, you must highlight your skills, achievements and any special quality which makes you stand out.  

Is adding a picture to my freelance profile necessary?  

While many freelancing platforms don’t force you to add a profile picture, it is usually considered quite important since it adds personal trust and creates trust. Moreover, clients are also more likely to lean towards freelancers with profile pictures. Therefore, it might not be a strict rule to add a profile picture, but it does make a difference.  


Well, setting up a profile is not enough alone, you need to make sure that it is representable and meets the standards of clients. Therefore, make your profile properly organized by adding a good quality picture, a catchy headline, and an engaging introduction. Moreover, create a portfolio which showcases your capabilities and mention client reviews or testimonials.  

Want to take your freelancing career 5 steps up instantly? Learn why websites play an important role in advancing your freelancing journey.  

For any further information, get in touch with us now.