How Technical SEO Improves Website Speed and Google Rankings

Amidst the mass of websites on the internet, it feels nearly impossible to surface on the search results page. Yet, several websites are still making their way to the top of google, taking up the spotlight, and bringing in traffic. The question is, how are they able to do it? Technical SEO is the solution to that, allowing you to boost your ranking, speed up website and outshine everybody else. 

Boost your website SEO ranking by understanding the ins and outs of technical SEO basics, enhance user experience, increase website traffic ranking, and by not falling into the wrong track of SEO. Doesn’t matter if you have just started or if the concept of technical SEO is entirely foreign to you, here’s your guide to crack the code and top every other website.

Technical SEO Basics   

Starting off, let’s try to thoroughly understand the basics of technical SEO by learning what technical SEO is, its significance and how it can help you to rank high on the search results page.  

What is Technical SEO? 

As its name says, technical SEO is a part of SEO which focuses on the technical parts of your website so that search engines like google can find, understand and rank it more easily. This includes focusing on improving On-Page technical elements, enhancing website speed and fixing any crawls errors to boost website SEO ranking.  

You can also refer to technical SEO as your ‘golden key’ to unlock visibility and enhance ranking.  

Why Technical SEO Matters for Website Ranking 

As search engines crawl through various websites, their main target is to rank websites that give fast, secure, user-friendly experiences to the audience. As a matter of fact, checking website ranking and site traffic rankings did showcase that websites which are slightly more technically optimized than other websites have a higher probability to outshine those websites that are not. 

Look at the reasons below which make technical SEO so pivotal: 

• Improves Website Speed: pages which load quickly tend to enhance user experience and decrease bounce rates.  
• Ensures Crawlability and Indexing: search engines would like to crawl and index your site more than others if it is properly optimized with technical SEO.              
• Boosts Mobile Usability: There is a bigger likelihood of mobile friendly websites ranking higher in search results, since a vast number of users use phones to search now.  
• Enhances Security with HTTPS: Websites which are secure are trusted by both users and search engines.    

How to Improve Website SEO with Technical SEO 

Well, you must be mindful of many key areas in technical SEO to improve your website SEO 

Check Website Speed and Optimize Load Times 

When a website is slow, it infuriates the users and search engines, causing a detrimental effect on search ranking which you don’t want. Hence, you need to use tools like google PageSpeed insights and GT Metrix to check website speed and identify the areas which are yet to be improved in terms of speed: 

• Minify CSS, JavaScript, and HTML 
• Enable compression (Gzip, Brotli) 
• Leverage browser caching 
• Optimize images and implement lazy loading. 

Ensure Mobile Optimization

Google itself recommends you to keep your webpages mobile optimized. Most users are using mobile phones to make searches, therefore making your website mobile friendly can do a massive favor to your rankings.   

Enhance Crawlability and Indexability 

Allow search engines to get a better understanding of your site structure by making an XML sitemap and submitting it to Google Search Console. Plus, you can also guide crawlers on which pages to index by using a robots.txt file.  

Fix Technical Errors and Broken Links

You should keep checking your site for 404 errors, broken links and duplicate content regularly to keep the performance of your website top-notch. Tools like Screaming fog and Ahrefs can be useful for these tasks.  

Secure Your Website with HTTPS

The integrity of your website speaks the most to users, plus websites with HTTPS are mostly prioritized in search rankings. So, my advice would be to go for an SSL certificate because not only does it help to boost security but also improves SEO a lot. 

Off-Page SEO Techniques to Complement Technical SEO 

While technical SEO is solely focused on building a solid internal structure of your website, off-page SEO techniques allow you to build the external authority of your website. This involves: 

• Backlink Building: Backlinks are very important in SEO, hence you should gain links of high-quality from well-known websites.    
• Social Media Engagement: Sharing on social media helps to increase visibility.  
• Guest Blogging: By writing for industry-related topics, you can boost your domain authority.     

When you combine technical SEO and off-page SEO practices, your website becomes powerful enough to be understood by search engines and rank high.  

SEO Solutions for Better Website Performance 

There are also several companies which offer technical SEO solutions to help your website rank better and higher by running through in-depth audits, implementing best practices for technical SEO and making sure that your website is optimized for visibility.  

For instance, Aciano Technologies offers SEO solutions, including technical SEO to help you rank on top of google almost instantly! 

How to Get My Website to the Top of Google 

Let’s do a quick revision on how you can get your website on top of Google with the help of technical SEO: 

• Make your website mobile-friendly and enhance its speed 
• Bring HTTPS to secure your website 
• Fix any broken links or crawl mistakes 
• Create not just any backlinks but high-quality backlinks 
• Keep a daily check on website ranking and traffic metrics.  

FAQs 

Difference between on-page SEO and technical SEO? 
SEO has many different areas in it. Two of which are On-page SEO and Off-page SEO, both quite different from one another.  

On-page SEO means to optimize the content of your website (like text, images and keywords), on the other hand technical SEO means to work on the backend part of your website, such as speed, mobile-optimization and security.  

Is technical SEO hard? 
In my opinion technical SEO is neither too hard nor too easy, but you must be very mindful of a certain aspect, like fixing broken links or increasing website speed, when working on technical SEO. With so many tools available for technical SEO and practice, it won’t be so hard for you.  

What does a technical SEO specialist do? 
Well, a technical SEO specialist does play a very important role as they make sure that the structure of your website is intact, and its backend is fully optimized for search engines to crawl, index and rank it easily.

Indeed, technical SEO is the ladder that leads up to higher rankings and grows your website. So, whether you are a beginner or just want to improve further, the above guidelines are all you need to understand to surface the top of google. 

What’s the wait for? Start implementing technical SEO and boost your website traffic ranking instantly! If you want any further insights into it, or are looking for SEO expertise, contact us now.